11/25/2023 0 Comments Parle g biscuit old paper packaging![]() ![]() ![]() The son of the headmaster of a nearby government-funded school, Malik was the first member of his family to enter the corporate world. There was no question that he would lead them in: Malik is close to many of his colleagues, calling the younger ones “my boys.” He has kept in regular touch with those who have set off to faraway homes, fearful for them, as many migrant workers have died en route. He and his colleagues wore masks, underwent thermal scanning, sanitized their hands, and walked through a tray of bleach solution into the factory. Malik returned to the factory on March 30, less than a week after Modi’s announcement. In Agra, the home of the Taj Mahal, doctors threw packets of Parle-G at those being held at a university-turned-quarantine facility. ![]() Near Delhi, a group of workers undertaking the several-hundred-mile journey home on bicycles spoke of surviving on Parle-G biscuits and water. Reports and social-media videos have narrated stories nationwide of desperate workers fighting off hunger by unwrapping Parle-G’s iconic wax-paper packaging for some sustenance. Here again, we see the Parle-G biscuit’s universality: In richer neighborhoods of Mumbai, Delhi, and elsewhere, stores were sold out of it, whereas for many working-class citizens, a glucose biscuit was an easily digestible antidote to hunger as they headed home. The rich and middle class retreated into their gated communities with stocked pantries while a migrant exodus unfolded, with casual laborers trekking, often by foot, for days at a time back to their home villages. It has manufacturing units in six other countries namely the US, UK, Canada, New Zealand, Middle East and Australia.Over time, as the coronavirus outbreak has worsened in India, the government has variously extended and eased its lockdown, but these past two months have not been experienced uniformly. Little did you know that Parle products are a hit worldwide. Not just that, but the survey also claims that 4551 Parle-G biscuits are being consumed at any given second in India. Also, did you know that the brand has a huge market of consumers in China? Parle-G sells more than all the other biscuit brands in China. The first Indian company to cross Rs 5,000 crore mark in salesĪccording to a Nielsen survey, Parle-G was the first Indian FMCG (Fast-Moving Consumer Goods) brand to cross the Rs 5,000 crore mark in retail sales. However, it’s believed if the monthly production of the biscuits is stacked side-by-side then it would be enough to cover the 7.25 lakh km distance between Earth and moon. However, all the rumours were put to rest when Parle Products’ group product manager, Mayank Shah, said that the kid in the picture is just an illustration which was made by Everest Creative’s artist Maganlal Daiya in the 60s.Īround 1 Billion Parle-G packets are produced monthly which are further sold in 5 million retail stores across the country and worldwide. Rumour has it that the baby girl is Neeru Deshpande and the picture was clicked by her father when she was about 4-year-old. Ever since then, there's been no change in the packaging or taste. Also, ‘G’ initially stood for ‘glucose’, which was later stated as ‘genius’ by a brand slogan. Keeping up with the competition with other biscuit brands, in 1985, they renamed the product as Parle-G. India’s most favourite biscuit was first baked in 1938. The House of Parle started with only 12 workers back then, which is now a full-grown family of 50,500 employees. Mohanlal Dayal, the founder of Parle-G, established the first Parle factory in 1929 in Vile Parle, Mumbai. ![]() Parle-G was established much before independence. But now that the sales are up people have urged the company to avoid plastic and change its packing to an alternate biodegradable material. Here are a few lesser-known facts, we bet you don’t know about your favourite biscuit.ĭid you know that Parle-G biscuits were initially sold wrapped in butter paper? It was much later that the packaging changed to plastic packets. Recently, the biscuit brand recorded a surge in sales during the coronavirus pandemic where not only the migrant workers were served Parle-G, but even people working from home stocked up their pantries. We have fond memories of pairing up the humble biscuit with chai, milk and at times just plain water. Parle-G is not an ordinary biscuit, it’s an emotion. 7 Lesser-Known Facts About The Humble Parle-G Biscuit We Bet Nobody Knows ![]()
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